How To Pivot Your Business in Crisis
Our Founding Principal Mr. G (Galeno Chua) hosted a webinar for SME owners organized by the American Chamber of Commerce.
In this video is a big picture approach to transformation including a guided 7 step process to pivoting your product and offer.
Mr. G is a Business Consultant, Crisis Manager and Behavioural Change Analyst with over 12 years working experience with companies, NGOs and Governments throughout the Middle East, Asia, Australasia and now Poland. His consulting and coaching experience ranges from Activity Entertainment, Education, F&B, Hospitality & Tourism, Healthcare, HR and FMCG. His approach is dynamic, personal and committed. He has a strong belief that empathetic dialogue is a key life skill to both personal and professional success, and is currently on a mission to spread this holistic teaching to reduce anxiety to those he meets.
The Webinar
With COVID 19 having a massive impact on nearly every business worldwide, SMEs , in particular, are vulnerable. Restrictions, lock-downs and other measures imposed to control the virus are forcing these businesses and their establishments to stay closed; as an obvious consequence, businesses are not able to interact in-person with their customers, thus making the process of selling a big challenge. In a cash crunch situation, the general public is also resorting to buying essentials, and their needs have changed.
Small businesses have moved quickly to make changes to survive and keep services relevant during this period of uncertainty. Companies are staying connected to customers in a variety of ways, including creating entirely new services, shifting how they deliver products, replacing in-person appointments with video conferences and more.
During the Webinar, we had a really interesting discussion about creative ways on how small businesses can adapt to coronavirus concerns and challenges in the communities.
We hope you enjoy it and helps you!
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