Smateria
Smateria
Services:
Brand Design & Building, Communications Strategy, Planning and Execution.
How an upcycled bags & accessories brand communicated with contemporary everyday ecolovers.
Smateria (link client website)was launching a new range of upcycled bags & accessories high on style & function made from material that took 15 years to perfect from industrial waste.
We had to come up with a name for the range, design the sub brand style guide, create a campaign that reflected the values of the product, Smateria and most importantly our buyers across Cambodia, Japan, Australia, Western Europe and the United States of America.
Our Audience
Stylish Everyday Eco-lovers
Students, Teachers, Administrators,
Professionals, Engineers, Doctors, Entrepreneurs,
Mothers, Fathers, Daughters and Sons.
The everyday eco-lovers living their everyday lives
making conscious choices and small changes
- at home, at work and at play.
They seek beauty and efficiency in their articles of choice.
They are not activists, but they are taking action in their own ways in their own lives, asking friends, finding solutions
- imagine what 7.8 billion small acts of change can achieve.
What do they seek from brands?
A story that revolves around
Quality x Function x Style
and a sense of responsibility
Information > proof points
Want to talk to us about your project?
Email us at hello@ideaconsultants.com