UNDP Stronger with Digital

 

UNDP
STRONGER
WITH DIGITAL

Services:
Market Validation, Communications and Advocacy, Brand Design and Building, Training

The UNDP, Australian Embassy and Ministry of Post and Telecommunications commissioned The Idea Consultancy to kick-start consumer and business confidence for digital commerce and upskill 1,000 MSMEs to be e-commerce ready in response to the COVID 19 pandemic.

 

Sounds easy right?

We had a three-fold challenge

 

Our approach was simple

SWD Virtual Conference Presentation 1880821(3).png
 
 

400 interviews with consumers, MSMEs and industry experts later, the strategy kicked off with a gradual incline of communication starting with factual content and tips from industry leaders to grass-roots story-telling then culminating with Cambodia’s first multi-platform shopping event which resulted in over a million transactions over 48 hours.

One notable development in the programme was The Idea’s instigation of an official transition event of the Stronger with Digital programme to the Ministry of Post and Telecommunication on August 18th 2021 to ensure all created collateral could be kept live after the project finished with the UNDP.

 

Here’s the project in numbers:

 

Want to talk to us about your project?

Email us at hello@ideaconsultants.com