What We Do (Copy)

Brand Strategy & Design

Our endeavor is to foster Brand Love

We do this by creating brands that continuously evolve with the times we live in,  and work for customers, clients and the community in concert.

 

Beyond commerce, we understand and deeply value the immense impact a brand can have on the society at large beyond the goods and services it is selling - for this reason representing people, cultures, conscious consumption and positive environmental practices are essential elements in all the brands we design.

Brand Design

  • Nomenclature

  • Logo and graphic design 

  • Brand book & guideline

  •  Voice  & Tone

  • Brand Editorial Style Guide

    • Types of topics a brand will have a point of view on (or not, and the format it should publish in (blogs, articles, white papers, infographics, and more)

    • Words and language guide specific to the category and local culture

    • Formatting and punctuation

    • Tone of voice  specific to editorial content

Brand Strategy

  • Brand Purpose and Mission

  • Brand Values

  • Audience Profiling

  • Brand Positioning

 

Experience
Design

We provide a range of innovation methodologies, tools and services to discover new markets, products and campaigns for your organization to achieve your strategic goals.

Outcomes for your brand and organization include improved market positioning, to behaviour change, seamless digital-to-physical brand experience design, to new product and service discovery.

Our approach uses our brand of design-thinking, sustainable development principles empathetic methodologies, first principles and consulting models through the cycle of discovering, designing, planning, executing, delivering and evaluating.

  • Audience Segmentation

  • Audience Journey Mapping

  • Audience Touchpoint Mapping

  • Contextual Messaging and Graphic Design

  • Way Finding

  • Communication Information System - from brochures to websites

 

Communication Strategy, Planning
and Execution

Our approach to communication is to inform, enable, entertain when appropriate, and strictly not add to the noise.

Communication Planning and Execution

  • Campaign idea

  • Channel strategy 

  • Campaign execution

    • Copy, art, and graphic design

    • Script, storyboard and video production

    • Event design, planning, and execution

    • Digital content, outdoor and guerilla advertising, print  production

Communication Strategy 

  • Brand communication objectives

  • Brand media & channel strategy 

  • KPQs and KPIs

 

Market Validation
& Research

know your market & consumers, manage your risk

Whether you are at the early stages of business development, or simply established and looking to pivot, we tailor options that fit your immediate needs from in-depth focus groups to consumer surveys to mystery shopping.

Beyond data, we turn information into something useful with our 10 MILE approach that breaks change down into actionable steps.

  • A/B Testing

  • Mystery Shopping

  • Observation Studies

  • Field Studies

  • Analysis

  • Visual Reporting

  • Study Design

  • Deck Research

  • Focus Groups

  • In-Depth Interviews

  • Computer-Assisted Web/Person Interviews

 

Clients and Partners

We deliver a positive working experience and results to our clients and partners.