5 Tips for Customer Satisfaction for Business Beginners

Founding Principal Mr. G - Galeno Chua interviewed on Slaprea Food Festival’s rapid success and loyal customer following.

Business Beginners Blog #2

Experienced entrepreneurs and managers know just how difficult it is to keep track of all the functions in a business. They’re constantly balancing between financial constraints and needs for growth while making sure none of the above will adversely affect customer experience.

This article contains 5 simple tips to make sure your business makes life easier for your clients and customers online.

1 - Practice Empathy

This is the very first step to understanding your customer pains. The insights you get from empathy help you adjust your customer experience to be fluid and effortless from their first inquiry to the feedback stage. Some of our most helpful practices range from bodystorming, to adopting practices from other industries, to surveying & trials, to simply adapting from their feedback!

Pro tip:

The key here is to remember that we are not our customer. Empathy is not thinking about how we feel in their shoes, but to consider what they feel in their shoes.

2 - Make Yourself Available 

Customers have issues and queries at any time, and thanks this new age of digital convenience they expect to be supported at their convenience. What we’ve found is that if you’re unable to service them 24/7, the minimum you can do is make sure they feel heard when they’re feeling anxious or frustrated in their time of need. There are many things you can do, one of which is to consider the best live chat agent services for your website, but it doesn't need to stop here. 

Other options include listing your business on Google and other search engines with as much information as possible. Using social media can also ensure the instant response that many customers need, even if it's just to find out your opening times or so they can leave a message for you to respond to.

Pro tip:

Always leave a message saying roughly when you can get back to them, even if you’re not responding to their actual inquiry at least you can alleviate some of their fears by giving them a timeframe.

3 - Upgrade Your Website 

Slow websites are one of the least tolerated things a customer will encounter in this age of digital convenience. Can you imagine a customer walking through your front door and leaving within 3 seconds because they’re waiting for it to finish opening? This is what happens whenever the average person has to wait for a page to load, the average person is willing to wait just three seconds!

Pro Tip:
Audit your site to find out if it is easy to use and navigate. A customer will become frustrated if they cannot find precisely what they want, and this means they will leave the site and find something else. Your website should be straightforward, and as less is often more, consider a redesign if it feels like an assault on the senses. 

4 - Train Your Staff 

It's not just your website that can make your customers' lives as easy as possible. Most of the time, it’ll be your team. Who deals with customer complaints? Or handles the final delivery with a smile? Or helps them troubleshoot? Customers like to speak to someone who knows what they are talking about, so providing thorough and adequate training for everyone who works for you is necessary. 

This will empower them to be more confident with all the information they pass onto customers. By sharing the correct information, customers will not need to be passed around your customer service department, easing frustrations and a potential crisis and helping them get the answers they need. 

Pro Tip:

Great service oriented cultures start from the very top. It doesn’t matter if you’re the CEO, your team needs to see how you treat people from cleaners to presidents to show the importance of great human connection, this will drive sincere service across the entire organization across every single interaction.

5 - Tailor The Customer Experience 

People enjoy being remembered, so consider each interaction across the entire customer journey to see what and how you can do better.

There are several ways to do this. The most effective solution is marketing segmentation and automation that analyzes customer habits and engagement, giving you a more thorough idea of who the customer is and giving you the chance to tailor their experience to suit them. 

A Happy Customer will refer you

A happy customer is one that will keep coming back and even tell 3 other people about their positive experience. Your company should always strive to improve and make the experience as welcoming and straightforward as possible, guaranteeing continued success and enduring customer loyalty. 

From our experience, we’ve found customer satisfaction as one of the purest motivations for successful entrepreneurs. There’s nothing better than receiving an unexpected phone call or referral from someone who tells you how your product or service made their day or helped them out of a crisis.

If this motivates you too then we’re sure your business will do just fine.

Happy selling!