Prioritising initiatives is the key step between strategy and execution, the gap between talking the talk and walking the walk. Because integrating sustainability with commercial objectives is the only possible pathway for most companies to even think about starting their sustainability journey, we prepared this short article to provide some context to mediating between the two, whilst prioritising which initiatives to tackle first.
Read MoreSustainability is how we do everything; from the choice of web hosting that has a better energy and carbon outcome to procurement of materials locally where the carbon footprint is lower, revenue stays in the local economy and those (could) get shifted to suppliers with better working conditions.
So if we don’t invest enough in the formulation of the vision and commitments, the organisation’s day to day decisions and actions will continue creating negative impact whether it knows it or not.
Read MoreThe world is in a new era of uncertainty and unprecedented change, this new and improved marketing and pr filter possess some great insights to helping your marketing and communications team navigate the new norms.
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